Ladurée @ Ngee Ann City

Posted on April 16, 2013

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April has been an exciting month with several notable figures invading our island. One-Michelin Star Dim Sum restaurant Tim Ho Wan has resided in The Atrium @ Orchard (Plaza Singapura) just less than a week ago and now we have Parisian luxury patisserie chain, Ladurée.

When news about introducing this Macaron originator into Singapore started spreading like wild fire last year, my friends and I began our countdown. You knew how juiced up I was when I managed to show up in Ngee Ann City at 10am yesterday. 20130416-063851.jpg

Ladurée Counter adjacent to Chanel at Level One.

The more than a century old (founded in 1862) bakery has finally step foot into the country with two outlets in the same mall. It is the sister store of another reputable bake shop, PAUL (by Holders group) which also has a franchise in Ngee Ann City.

Ladurée is brought in by the Hourglass group whom is delighted to have finally the collaboration to establish a new benchmark in the retail scene.
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Ladurée Boutique at Level Two.

I decided to grab a friend or two to drop in early yesterday (15 April), to take a fresh glimpse of the vicinity and pick up some dainty Macarons.20130416-075340.jpg

Interiors of Boutique.

20130416-023626.jpgThere are a vast display of merchandises ranging from edible goods like jams and honeys to aromatic items like perfumes and scented candles. Oh and did I mention about those precious keychains that are on sale too (retailing at $78 each)?

Mini Vanilla macarons centrepiece tower.

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Arrays of the highly anticipated Macarons.

Ladurée offers a collection of eleven permanent and seven seasonal flavours for their Macarons, retailing at $3.80/pc.

Apart from the common favourites like Vanilla and Chocolate, this veteran has also produced a number of familiar options. Rose, Pistachio, Caramel with Salted Butter and naming a couple more, Lemon and Coffee. 20130415-234106.jpg

Chocolate Macarons with gold leaves.

If you are wondering where their confections are produced, be amazed that they ain’t prepared in Singapore.

According to one staff, the Ladurée Macarons were flown in all the way from France thus assuring that the standards of every single piece will be exact to what you get from their flagship store in Paris.
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Pack of Eight in Ladurée’s classic box, $30.40.

the macarons are sold in multiple quantities and you can purchase lovely boxes to go along.

I had my uncertainties after being mesmerised by the alluring colours on the countertops as I advanced in the queue. While the average Macaron is sold at approximately $2/pc, Ladurée’s is close to twice the price.

As I contemplated for a moment or more, I finally subdued to eight.

from the right : Rose, Ghana original chocolate, Praline, Lemon, Marie Antoinette, Strawberry with Mashmallow centre, Caramel and Pistachio.

Caramel, Pistachio, Marie Antoinette and Praline.
(Top to Bottom)

As I sink my teeth into my first Ladurée, I had eyes on me. My buddies were hovering like eagles waiting for a catch, wanting a bite as we shared.

My impression of Macarons has always been nastily sweet till now. I identify myself as someone with low tolerance of sugary desserts and Ladurée has managed to overcome that. hurray!

And now I have acquired a constantly satisfied tummy with a shrinking wallet. How now brown cow?

Address: Takashimaya Shopping Centre, Ngee Ann City. #02-09 & #01-24A

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Posted in: Dessert, French